When you receive negative feedback about your brand what do you do? Here are the steps you should take in handling these public relations issues along with tips to do so gracefully.
Identify the type of problem.
1. Misunderstanding, misinformation, miscommunication. One or both parties here were at fault.
2. Constructive criticism. This can come in pleasant forms and not so pleasant forms.
3. Seeking help. When a customer is seeking you for your expert opinion or experience.
4. Spam. Feedback that has no valid purpose behind what they are expressing.
1. Inform the customer if they are mistaken, but in a professional and kind matter. Take responsibility if you or your company was at fault.
2. Thank the customer for their honest feedback. Mention that it is criticism like theirs that helps you or your company improve.
3. Be of service. This is a valuable opportunity to be of service to a customer or potential customer. It is your chance to showcase your
4. Ignore it. The spammer wants attention, don’t give it to them. That’s all there is to it.
- Respond quickly. You don’t want to leave negative feedback unresolved for long. The world of social media is instant and the person giving you the constructive criticism is going to expect a response almost immediately.
- Unless it is spam, then don’t delete it. This is only going to make the person leaving the message more upset at you. Although you may have the urge to do this, refrain. Your customers may receive the impression you care more about your brand image than your customers.
- Understand the customer may be exaggerating, if this is the case stay professional and factual. Don’t stoop to their level and provide a response that matches their exaggeration.
- Follow up. If a customer was unhappy with their service or product check back with them to see that everything got resolved. This may seem trival, but it goes a long way in showing your customer that you are invested in their issue and care about the resolution of that issue.
How have you handled negative feedback in the past? Will you handle it differently int the future?
Plan. Make a plan for the rest of the year of what topics you would like to cover. Write this list when you are inspired. It can be hard to come up with a topic when you have a deadline approaching. When the creative juices are flowing make a list of blog topic ideas. If you are having trouble coming up with ideas think of FAQs in your field. You could write a blog post to answer one of them! Once you have come up with a nice, long list of ideas break it up into months. If you feel extra proactive you can even assign yourself “post dates” for each blog post. The hardest part of writing is starting, so get that out of the way so you can enjoy writing about all your interesting topics.
Promote. Once you hit the “publish” button you aren’t done. The next step is to promote your content. If you don’t, not too many people are going to read it. The most obvious way to promote it is to post it on your social media channels; Twitter, Facebook, LinkedIn, Google+, Pinterest, etc. Take it a step further by posting it to groups (LinkedIn, Facebook etc.) that are focused on the topic you have written about. This is a fantastic target marketing strategy as it is promoting your blog post to people that are already interested in the blog post topic.
rePurpose. (Okay, we kinda cheated on the “P” on this one). After its publish date has posted don’t forget about it! As long as it is evergreen content, which means it is content that never goes out of date, you can continue to promote it. Consider it a toy in your toy chest. As interesting as the new toys are, the old toys are still good to pull out every once in a while.
How do you stay committed to your blog? What methods do you use to attract more traffic?
What are your New Year’s Resolutions? Are any of them social media related? Social media is an ever changing field and strategies need constant updating and fine tuning. Here we cover our top 5 social media New Year’s Resolutions and how you can accomplish them.
Resolution 1: I Will Re-Focus My Content Marketing Strategy.
Content marketing is creating and sharing free valuable content to attract and acquire new clients/customers. This can be blog posts, free chapters of books, podcast episodes and more. You can promote all this content through the power of social media to grow your blog. Be sure to utilize social media to promote your book. Not convinced yet that content marketing is the way to go? This blog post clearly explains why you should use content marketing and how to incorporate it into your current marketing efforts.
Resolution 2: I Will Measure My Social Media Impact.
If you are putting all this effort into your social media, then you should be tracking it’s progress and impact. See how it is effecting your website traffic, sales, engagement with your audience etc. (Our next blog post will cover more in-depth on how and why this is vital.)
Resolution 3: I Will Define My Target Audience.
Having a clear definition of who your target audience is will help you redefine your marketing strategy. Each demographic responds to posts differently. You will phrase a post differently for teenagers than senior citizens. Check out this blog post to help you distinguish your target audience.
Resolution 4: I Will Engage/Expand My Audience.
Engaging in your audience is arguably the most essential aspect to master in social media. There are countless ways you can accomplish this, through tweetchats, asking thought-provoking questions, participating in Follow Friday and more. Expanding your social media can be done by promoting your social media everywhere, following thought leaders in your industry, you can read about more ways in this blog post.
Resolution 5: I Will Join Another Social Network
There are plenty of social networks out there other than the big three, Facebook, Twitter, and LinkedIn. Each social network has its advantages and different methods to engage with audiences. Check out these underdogs of social media sites and join one to kick off the new year.
Which resolution will you adopt? Do you have one not on our list? Please share in the comments!
Are you still collecting your readers’ emails and compiling them into a list to send out newsletters? What is the content of your newsletter? Is its purpose to update your audience on the new content your site is producing? If this is true, then you’re behind the times. The new method to provide your readers with content updates is through the magic of RSS feeds.
What Is An RSS Feed?
Originally it stood for Rich Site Summary, however it is now considered to stand for Really Simple Syndication. Here is how it works. The feed displays any content related updates on your website. Your readers will be able to browse through this feed of content and get alerts when you make updates. In order to make this work you need software such as FeedBurner and link the RSS Feed to your website. If you use FeedBurner you will have access to statistics such as the number of subscribers to your website.
Why Not Produce A Newsletter?
Two words: time and money. Writing up a newsletter for the sole purpose of featuring new blog post articles may be a waste of your time. It is much better to devote your efforts toward setting up an RSS Feed. This will give your readers instant updates on when you produce new content on your site. What’s the point on laboring over a newsletter that people are going to move right to their trash bin? Be honest, when a newsletter pops up in your inbox, do you really read it?
Why Include An RSS Feed On Your Website?
There are so many websites out there for your audience to consume content from. It is very time consuming to visit multiple websites and scroll through pages and pages to find an interesting article. RSS Feeds attempt to solve this problem by providing lists of all new content in one place. This process of finding new material has been streamlined through RSS Feeds.
How Can I Use RSS Feeds?
There are multiple different feed readers users can take advantage of to personalize the updates they receive. These feed readers can format the RSS feeds to form a newspaper like page. Popular feed readers include Google Reader, The Old Reader, Digg, and NewsBlur.
There really isn’t any reason why you shouldn’t feature an RSS Feed on your website. Setting up an RSS Feed is a simple process and once you set it up, you are good to go. Being able to track how many subscribers you acquire is a vital advantage to joining the world of RSS Feeds. Which software will you use to set yours up? Will you use a feed reader to receive updates on websites you visit? Let us know in the comments!
Feel like you’re writing great blog posts, but experiencing little traffic? Look over our tips to help you skyrocket your traffic!
- Share new posts on social media.
- Utilize SEO (Search Engine Optimization) to rank higher in search engines.
- Publish new content on a regular basis such as weekly (like us!).
- Link your blog to all social media sites.
- Add sharing buttons where readers can link to your post.
- Showcase an image in your blog post, don’t just have plain text. That’s too boring and doesn’t catch the eye.
- Guest blog on bigger, relative blogs. Be sure to include a link to your blog in your guest post. (For more information about guest blogging check out this post)
- Comment on other blogs that are in the same industry as yours.
- Have a mobile friendly website – a large percentage of your traffic is viewing your blog through a phone or tablet.
- Showcase your social media profiles by featuring links to them.
- Respond to comments (if you’re lucky enough to get them) and engage with your audience through social media.
- Provide a link to your blog in your email signature along with a quick one line of what you want to be known for.
- Submit your best blog posts to sites like Reddit.
- Increase your following on social media. (Yes, we know, it is easier said than done. Check out this article for some tips.)
- Have an RSS feed for your blog.
- Promote your blog post on Facebook and LinkedIn groups.
- Don’t be shy and nominate yourself (and others, share the love) for blog awards.
- Target an audience that is interested in what you have to say.
- Take advantage of Google’s AdWords Keyword Tool.
- Use the word ‘versus’ to compare and contrast.
- Make a few blog posts with lists of the ‘best’ something. People like lists and to see what the best out there is.
- Create ‘how to’ blog posts to guide your readers through difficulties they may be experiencing.
- Include evergreen content (Not sure what this is? Check out our informational blog post) that you can promote over and over again.
Can you think of more ways to boost traffic on a blog? Don’t be shy, share with us in the comments!
The new buzz word in marketing… content marketing. Traditional marketing with advertisements is not the only way to attract clients/customers online. Depending on your audience content marketing might even be a more efficient way to draw in traffic to your website.
What is Content Marketing?
Content marketing is creating and sharing free valuable content to attract and acquire new clients/customers.
Content marketing is not about selling a product or service, it is about helping potential clients/customers. By doing so you are showing your audience that you care about their success. One outcome from this is an increase in sales, but again that is not the focus of the content.
Examples of Great Content Marketing
Content marketing is not a new technique, it has just gained hype recently in the world of online marketing.
Arguably the first company to use content marketing was John Deere all the way back in 1895. That is when The Furrow was first published. The magazine offers insight to farmers on how to be more successful. By providing valuable information to their target audience, they gained loyal customers. This magazine is still being published today. If content marketing has worked for John Deere for 118 years, why can’t it work for you?
Kraft’s Kraft Recipes is a fantastic resource for people to use when looking for a new meal to fix. On top of recipes the website includes tips, ideas and videos, all of which is useful content for potential customers. If you use these Kraft recipes, what’s the chance you will buy Kraft products as ingredients for those recipes? There is also a social element to the website where users can exchange recipes and dinner ideas. In Kraft’s own words, “this is the place to make new friends and become inspired!” Kraft has created a place for users to keep coming back, a vital component of content. The website is designed as a cooking resource, but in the end it increases Kraft’s sales and creates loyal customers.
Why to use Content Marketing.
People share content on social media sites, they don’t share advertisements. Creating this content and sharing it with your audience, will trigger your audience to share it with their followers and friends. Those followers and friends may then pass it on to their own audience and so on and so on. However, this doesn’t mean that you tweet your content once and expect traffic to spike. You have to post to to various platforms and continuously be promoting it.
People are seeking content. You are fulfilling a need of your target audience by providing them with the information they crave. By consistently producing content of interest and use to your audience you can build a loyal fan base which can turn into customers. These new fans will continue to return to your website if you have the information they are looking for. Building these relationships is key to maintaining customers.
What type of content will you market? How will you spread the word about your content? What skills and expertise do you want to showcase in your content? Let us know in the comments.
Guest blogging can be a fantastic way to increase your thought leadership within your field…if you know how to do it right. You can drive more traffic to your site, spread awareness of your professional/personal brand, showcase your expertise, and build relationships.
Check out our tips to utilize this power.
Can you submit a blog post already posted on your site or does it have to be original new content?
Can you repost the blog post on your own site?
How long do they want they blog post to be?
Who is coming up with the topic? Is it you, them or are you brainstorming together?
Include a photo of yourself or your logo
- Attaching your face or logo to your guest blog post will help the reader attach your voice to your face. The more exposure these readers have to you, the more likely they will remember you and your expertise.
If you feature a picture that is not your own make sure it is a royalty free image or copyright free. The last thing you want to do is get the blog you are guest posting for in trouble with the law!
Feature a short author bio
Ever heard of an elevator pitch? This would be your own 30 second description of who you are. It can be one to two sentences highlighting your background, skills and expertise is all you need. Although it might not seem like much, a short bio will supply the readers with what you want to be known for within your industry or niche. Make it count!
Include your email address on your blog
Many bloggers will look through other blogs for email addresses to contact directly instead of using a contact form. Don’t miss out on opportunities by not featuring your email address. It would be important to list your email address at the top of the page so it is easy to find.
- Potential blogs will most likely do a background check on you to find out more about you and your followers. This is your opportunity to showcase what topics you are interested in, your style/personality, and (most of all) your expertise. As a result, it would be essential to take the time to fill out your social media profiles completely.
Feature useful content on your own blog
- In order for other blogs to want you to write for them – you have to show them the goods! Write blog posts with information and insight that your audience is looking for. Don’t write filler blog posts. In the world of blogging, quality is far better than quantity. Spend time and effort on a few blog posts rather than whipping through many to look like you have more content.
It is important that you don’t wait for blogs to contact you. You may need to go out there and advocate for yourself! When you do so there is one word to keep in mind…. personalize. Don’t send a prewritten message to each blog you are looking to guest post on. You can use the same template, but add in what is special about their blog and what you can offer that you think their readers would like. Another key point is to market yourself as one of their readers. If you are truly a fan of their blog, you will know what other fans are looking for content and style wise.
If you are interested in guest blogging for Kuhoots email the Chief Blogger at firstname.lastname@example.org.
What tips did we miss? Let us know how you score your guest blogging gigs in the comments.
A what? As popular as podcasts are people fall into one of two categories, a listener or unaware. A podcast is basically a radio show that listeners can download and listen to on their own time. There are video podcasts and audio podcasts, we are going to focus on audio podcasts.
You may have heard of the term “podcast” in relation to iTunes, which is the king of all podcast directories. Many would argue (including us) that without iTunes, podcasting would not be as popular as it. Lucky for you, submitting a podcast to iTunes is relatively easy! But this post isn’t going to instruct you how to go about podcasting, rather why podcasting is a good career move for anyone (yes really anyone!).
- Develop Relationships With Your Listeners. Your audience will consist of people that are passionate about your topic. This audience of yours (if you podcast right) will be loyal and grow. You will be able to personally respond to comments, questions, and feedback on your show. Listeners will feel like they know you on a personal level by listening to you regularly. (I certainly do with my favorite podcast hosts)
Be Viewed As An Expert. You can establish credibility in your field. People will acknowledge that you know what you are talking about and even seek advice from you.
Give Your Brand A Voice. Whether it is a personal brand or company brand, a human voice gives your brand a personality. It makes your brand real and grabs the attention of your audience.
Reliability. If you produce on a regular basis you will be seen as reliable. Future clients/customers will see that you have your act together.
People Can Multi-task While Listening. You can’t read a blog post or watch a video while vacuuming, running or driving, but you can listen to a podcast!
If these reasons haven’t convinced you to join the podcasting community maybe you are a numbers person. Other ways to spread your message through media are blogging and video content, let’s take a look at what is out there.
Did you know there is 450 million active english language blogs?*
Did you know over 1.2 million hours of YouTube video is uploaded per month?*
Now here is why you should start a podcast….
There is only 200,000 audio podcasts on iTunes.*
Another fact is that 90% of podcasts on iTunes are of bad quality, either in the audio or content department. If you can just spend a little in production equipment and feature quality content, you aren’t fighting for attention anymore.
Now this doesn’t mean you should abandon your WordPress account and YouTube channel (we haven’t!). It just means you need to add podcasting as another platform to spread your message. Think of it as another tool in on your belt. A high power electric tool that makes all the other tools look like toys. But just like tools, you need different ones to get the job done. You can’t rely on one, so keep up the blogging and videos!
So now that we have convinced you to start your own podcast, you need to know how. That’s where we come in! Kuhoots offers a great deal where we help you with a weekly blog and podcast. The podcast will be loaded both on your WordPress site plus published through iTunes (yes, the king of podcast directories!). The blog post will be between 300 and 500 words. After consultation with you, we will do the research needed, find creative common images to use, review the post with you (1 revision per post), load it into WordPress, and set the SEO (Search Engine Optimization).
If you are interested in this service contact us! Email our president, Thomas.White@kuhoots.net or if you have one, your Kuhoots Content Curator.
*Statistics from Podcast Answer Man
Considering starting a blog, but not sure if it’s worth your time and energy? Here’s why you should decide to start a blog and how we can help you have a successful blog.
Engagement. There are numerous ways people can engage with your content. Commenting on the blog posts is the most direct way. People also can share your content on their own social media channels. This means that many of their followers are exposed to your content.
Search Engines. Having a blog will help your visibility on search engines. When people search for a specific topic, they may come across your blog post. This is a great way to promote yourself in your field. You never know if some of this traffic could turn into clients/sales.
Prove Yourself As An Expert. By blogging about topics in your field you show you are up to date and knowledgeable in your field. Many potential clients/customers will research you, finding a blog that showcases yourself as a thought leader in your industry will help your image and first impression.
Evergreen Content. Writing evergreen content, or content that is lasting and doesn’t go out of date, will help tremendously in your social media strategy. Creating evergreen content will supply you with a bank of content to pull from to promote on your social media channels.
Inspire. Sharing your insight on a topic can inspire others to make a change in their life or look at a problem or issue from another perspective.
How Kuhoots Can Help You Blog
There are three blogging options we offer clients. Each blog is between 300 and 500 words. The service includes conducting keyword research, finding creative commons images to feature, uploading the blog post into WordPress, and setting the Search Engine Optimization (SEO). After we complete this, you as the client are allotted one round of revisions or can make any additional revisions you want, yourself. To finish, we schedule when the post will be published.
Option 1: Twice a month blog posting at $200 per month.
Option 2: Once a week blog posting at $350 per month.
The last option includes a weekly podcast of your blog post content that will be uploaded to your WordPress site and available on iTunes.
Option 3: Once per week blog posting and weekly podcast at $500 per month.
This service will begin June 15th. If you are interested in Kuhoots helping you blog, contact your social media curator or Thomas White at Thomas.White@kuhoots.net.